 | From the Editor's Desk
Pricing and the Psychology of Consumption Why should you care if your customers actually use your products? Isn’t it enough that they buy them? Not if you want repeat business.
Consider this counterintuitive impact of price on customer loyalty: When your customers are aware of your product’s cost, they’ll likely use the product—to feel they’ve gotten their money’s worth. And the more they use it, the more likely they’ll buy it again.
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