Tuesday, May 11, 2021

The Shadow Side of Greatness

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The Shadow Side of Greatness
The Shadow Side of Greatness

Do you want the shadow that comes with success? Do you want the baggage that comes with the bounty? What kind of pain are you willing to bear in the name of achieving what you want to achieve? Answering this question honestly often leads to more insight about what you really care about than thinking of your dreams and aspirations. It is easy to want financial independence or the approval of your boss or to look good in front of the mirror. Everybody wants those things. But do you want the shadow side that goes with it? Do you want to spend two extra hours at work each day rather than with your kids? Do you want to put your career ahead of your marriage? Do you want to wake up early and go to the gym when you feel like sleeping in? Different people have different answers and you'll have to decide what is best for you, but pretending that the shadow isn't there is not a good strategy.

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Can innovation be forced?
Can innovation be forced?

Economists and business strategists have long noticed that industries tend to converge on just a few places. Milan for fashion, London for finance, Silicon Valley for technology—for any given sector, there are usually one or two points on which the whole world revolves.

Over the past few decades, this insight has led many policymakers to try to nurture not just individual companies but a whole ecosystem - a cluster - around a single industry.

Creative industries, particularly sectors having to do with design or entertainment, seemed especially desirable: no smokestacks, no need for much in the way of raw materials besides brains, and a lot of profit if everything works out just right. Money for nothing, as Dire Straits sang about the music business in the 1980s.

But after several decades, it's become increasingly clear that a creative cluster is not so easy to build. Sue Bagwell, Research Development Manager at the Cities Institute at London Metropolitan University, says her research found that governments tend to have a hard time creating clusters unless their efforts nurture a pre-existing community.
















Life is short
Life is short

ok it's Wednesday (and time to ponder), so time for some life gyan, this time from Paul Graham. This is definitely an engineer's take, so very analytical, but very thoughtful too. If you ask yourself what you spend your time on that's bullshit, you probably already know the answer. Unnecessary meetings, pointless disputes, bureaucracy, posturing, dealing with other people's mistakes, traffic jams, addictive but unrewarding pastimes. There are two ways this kind of thing gets into your life: it's either forced on you or it tricks you. To some extent you have to put up with the bullshit forced on you by circumstances. You need to make money, and making money consists mostly of errands.



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Charlie Munger's 87 years of wisdom
Charlie Munger's 87 years of wisdom

"Most of you know exactly what I think about every subject, but you still come anyway. It's a damn cult." So began this year's annual meeting with Berkshire Hathaway's 87-year-old vice-chairman Charlie Munger in Los Angeles. Some gems from his talk - Alan Greenspan was a smart guy, but he totally overdosed on Ayn Rand when he was young - It's OK to be boring in finance. What we want is innovation in widgets - How nice it is to have a tyrant's strength, but how wrong it is to use it like a tyrant - The failure rate of empires is 100%. But in one sense, the greatness of the past stays with us. What was great about the Athens of the past is still with us. You can be 100% certain America will pass the baton, but our best values will go with that baton. The most important people in Asia studied at American universities and learn from America like sponges.




The next industrial revolution
The next industrial revolution

I think the digital revolution is probably going to be as important and transformative as the industrial revolution. The main reason is machine intelligence, a general-purpose technology that can be used anywhere, from driving cars to customer service, and it's getting better very, very quickly. There's no reason to think that improvement will slow down, whether or not Moore's Law continues. I think this transformative revolution will create an abundance of labor. It will create enormous growth [in the supply of workers and machines], automating a lot of industries and boosting productivity. When you have this glut of workers, it plays havoc with existing institutions. I think we are headed for a really important era in economic history. The Industrial Revolution is a pretty good guide of what that will look like. There will have to be a societal negotiation for how to share the gains from growth. That process will be long and drawn out. It will involve intense ideological conflict, and history suggests that a lot will go wrong. More in this interview with Economist columnist Ryan Avent.


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The marketing funnel
The marketing funnel

Seems like every week, am having a discussion with someone or the other on marketing funnels. Most companies are impatient and want customers on a platter. The reality is that if you approach marketing like that, you are missing out on a large portion of your potential customers, namely the top and middle of the marketing funnel. If you get 5 leads who are ready to buy your product today, there are 50 who don't understand your value proposition yet and 500 who are unaware of your product altogether. Unfortunately, Google and Facebook have trained most marketers to think of Digital as purely a "performance" medium. You build your brand on TV and get leads (more like ready customers) on Digital! Even if you are lead focused, capture those who might be interested in your product through content(whitepapers/videos/blogs/webinars), then nurture them through a marketing automation platform (email/phone follow ups with new content if you don't want to spend the time and money on the technology) and then watch them turn into customers. A simple explainer in this video here


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