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New online program: Kellogg Executive Education's Product Strategy: Discovering, Developing, Managing and Marketing Products as a Business
| |  | | |  | | DURATION | 2 Months, Online
4-6 hours per week | | | | | | | | Is Your Product Strategy a Clear Blueprint for Growth? |
Every company that sees technology as a competitive differentiator needs a product strategy. And every person who touches a product inside of an organization directly contributes to its success or failure.
What if you could learn a cradle-to-grave approach for managing and optimizing the life of a product or service in just 8-weeks online? Kellogg Executive Education's online program, Product Strategy: Discovering, Developing, Managing and Marketing Products as a Business, delivers big picture thinking in convenient learning modules with renowned Kellogg professor and consultant, Mohanbir Sawhney. | | | | | Faculty | | The program is led by Kellogg's Professor Mohanbir Sawhney—globally recognized scholar, educator, and author in business innovation, modern marketing, and enterprise analytics. |  | | Mohanbir Sawhney | Associate Dean for Digital Innovation;
McCormick Foundation Chair of Technology;
Clinical Professor of Marketing;
Director of the Center for Research in Technology and Innovation | | ● | Author of seven management books, as well as dozens of influential articles in leading academic journals and managerial publications | | | ● | Speaking and consulting clients include Adobe Systems, Boeing, Dell, Facebook, Goldman Sachs, Microsoft, Raytheon Missile Systems, and Salesforce.com | | | ● | Holds a Ph.D. in Marketing from the Wharton School and an MBA from the Indian Institute of Management, Calcutta | | | | Interviews and Industry Examples | | The Kellogg Executive Education online program, Product Strategy: Discovering, Developing, Managing and Marketing Products as a Business, features real-world case studies, interviews, and industry examples from industry giants such as: | | | | This program will appeal to professionals across all industries, but particularly those that are driven to use technology as a competitive differentiator. Pure-play technology companies, industrial products companies, and tech-intensive services firms will all find strategies for optimizing the lifecycle of a product, from cradle-to-grave. | | | Note: All product and company names are trademarks or registered trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them. | | | | Certificate | | Upon successful completion of the program, Kellogg Executive Education grants a verified digital certificate of completion to participants. This program is graded as pass or fail; participants must receive 80% to pass and obtain the certificate of completion. |  | | | Best regards,
Emeritus on behalf of Kellogg Executive Education | | | Note: Kellogg Executive Education is collaborating with online education provider Emeritus to offer a portfolio of high-impact online programs. By working with Emeritus, we are able to broaden access beyond our on-campus offerings in a collaborative and engaging format that stays true to the quality of Kellogg. | | | You are receiving this because you indicated an interest in Product Strategy: Discovering, Developing, Managing and Marketing Products as a Business. This email is auto-generated. You can reply to this email for more information. Please expect 1 business day for a response. | | |
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