May 12, 2021 - India’s decision to allow 5G trials without Chinese companies is sovereign: US

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Invite Friends   From the Editor's Desk Debranding Is the New Branding From Burger King and Toyota to Intel and Warner Brothers, major brands are discarding detail and depth. Why now, and what's the rush? Advertising's oldest cliche has the client asking: "Can you make the logo bigger?" But the internet has forever constrained the dimensions of design. In a pre-Web world - when the smallest canvas for many brands was the business card - intricacy could be embraced. Nowadays, corporate identities must "click" inside an ever-expanding warren of tiny boxes, from 120-pixel iPhone buttons to 16-pixel browser "favicons." The difficulty of ensuring that any logo (let alone an intricate, dimensional logo) stands out from the kaleidoscopic eye-candy of ads, apps and open tabs is one driver behind "mobile first" design. Here identity and functionality are conceived from the outset inside the tightest constraints - for what works on a cellphone will surely work on a water-tower. Continued here TradeBriefs: Newsletters for Decision-Makers! Advertisers of the day Emeritus: NUS Business School's Fin Tech: Innovation and Transformation in Financial Services programme | Accepting applications - Starts on May 20, 2021 Emeritus on behalf of NUS Business School: Apply for NUS Business School's Python for Analytics programme - Starts on May 13, 2021 Our advertisers help fund the daily operations of TradeBriefs. We request you to accept our promotional emails. Want the newsletters, without the promotional mailers? Get an (ad-free) subscription to TradeBriefs Premium for just $2 per month.   Access to all content | No ad mailers Telecom India's decision to allow 5G trials without Chinese companies is sovereign: US India's Department of Telecom last week approved applications of telecom companies Reliance Jio, Bharti Airtel, Vodafone Idea and MTNL to conduct 5G trials but none of them will be using technologies of Chinese entities Telecom YouTube announces a $100M fund to reward top YouTube Shorts creators over 2021-2022 YouTube Shorts, the company's short-form video experience and TikTok rival, is launching today in the U.S. The feature allows creators to record, edit and share short-form video content that's 60 seconds or less in length, optionally set to popular music. At launch, YouTube has deals wi… 22 More Telecom Stories Finance Second Wave of Covid-19 in India May Spare the Economy, Damages Not as Severe as the First Wave According to rating agency, Fitch, the economic impact of the second wave could be less than the impact seen last year. Finance India might see 'serious livelihood crisis', says economist Jean Dreze The eminent economist said the situation today is not very different from what it was around this time last year as far as working people are concerned. - Inside HDFC Bank's digital stumble - India opened up prematurely, Dr Fauci on COVID-19 crisis - India's most profitable large company is a familiar, if unexpected, one 31 More Finance Stories Food/FMCG FMCG firms limit production to just essential goods With the pandemic still raging, consumers will likely shun discretionary purchases such as ice creams, laundry detergents and beauty products � � Food/FMCG The digital exchange: How e-commerce brands have been influencing consumer behavior and scaling-up interactions digitally Over the past year, e-commerce brands have truly transformed their engagement strategies in the digital space. Neha Sharma Katyal, Business Head – West & South, 9 More Food/FMCG Stories Software Inside HDFC Bank's digital stumble Plagued by outages, the digital woes of India's most valued private bank is a wake-up call for the entire industry.The bank wanted to be a leader in digital banking services, but without infusing a commensurate amount of money to ensure the system was failsafe. Software Oxygen concentrator buying guide: 10 points you must keep in mind With the increased demand, there is a lot of confusion around oxygen concentrators as well. So, if you want to buy one, here are 10 things to keep in mind. - Indian doctors warn against cow dung as COVID cure - German regulator bans Facebook from processing WhatsApp user data - Jagan Mohan Reddy asks PM Modi to transfer Covaxin's technology to capable firms 17 More Software Stories Ecommerce Walmarts Flipkart To Raise $1 Billion As It Eyes Going Public In US You Might Like � � � Ecommerce Second wave of Covid-19 increasing waiting periods for ecommerce deliveries Waiting period for receiving essential items like grocery via e-commerce has gone up by as much as a week amid the second wave of the pandemic, as digital platforms struggle to balance larger order volumes and ensure safety of their workforce, according to industry executives. As the country reels through the deadly second wave of the Covid-19 pandemic, various state governments have announced lockdowns to curb the spread of the infection. Most states have allowed delivery of only essentials like grocery and medicines via e-commerce. 10 More Ecommerce Stories Digital Exclusive: WhatsApp Strikes Back On Data Privacy Criticism, Alleges Zomato, Ola, BigBasket Collect Same Or More Data Facebook-owned messaging platform says its privacy policy is similar to that of other tech companies Digital Explained | Why is US considering major retaliatory tariffs against India? A hearing by the USTR on May 11, attended by respondents from Indian industry, gathered feedback on whether additional tariffs of up to 25 percent should be imposed on India's major exports to the US such as sea food, basmati rice, diamonds and jewellery. The US move was provoked by India's decision to stick to its digital tax for foreign entities. 20 More Digital Stories Franchise 5 Ways Cutting Corners Hurts Your Franchise Business Underestimating costs is just one of the ways you create risk for your franchise. � Franchise Wellness chain Muscle Strength India to open 100 stores Muscle and Strength India, one of India's leading retailers of fitness supplements & nutritional products, has announced that it is looking to expand aggressively in the country and aims to open 100 stores this year. The company is eyeing to launch outlets through franchisee route over the next year with an investment of Rs 20 […] 1 More Franchise Stories HR "This COVID-19 wave is more gruesome, important for companies to make sure employees feel they are heard" Marcos Segador Arrebola, Managing Director of GI Group said that work-life balance tops the concerns in a workplace but it was interesting to see that only 1% of the surveyed employers have instituted practices to ensure a healthy balance. HR Rajesh Nair leaves Tata Motors after a 28-year long association News and Updates for HR Professional in India - , Movements-Nair's association with Tata motors started in 1993 18 More HR Stories Logistics Here's the full list of foreign medical aid that have reached India till now and where they are headed To help India battle COVID-19, foreign aid is pouring in. As the second wave of the pandemic continues to extract a hefty toll and leads to a crippling shortage of medical supplies, we track the assistance from the world over, and what more is soon expected to reach. You Might Like � � � Logistics Opinion: How COVID will change the transportation preferences of Indian commuters Every pandemic not only impacts the health of the population it infects but also makes lasting impact on the psyche of the affected people. The past p.. 11 More Logistics Stories Construction Land is selling cheap in Mumbai and this real estate company is taking advantage Sunteck Realty Ltd. first snapped up land in Mumbai's upcoming financial district. Now, as a fallout of a prolonged cash squeeze and the pandemic, it sees a bargain brewing again. Construction Xander looks east for warehousing investment, acquires logistics park According to industry experts, nearly one-fourth of the total warehousing space in India has been leased by e-commerce companies such as Flipkart and Amazon in 2019-20. 14 More Construction Stories Marketing #DetoxWork: Ad professionals make allegations against employers, agencies respond | Advertising The anonymous allegations range from agencies calling employees into work despite the alarming rise in Covid-19 cases to issuing fake ‘essential worker’ passes for commute to work � Marketing How AR, VR is reshaping the world of advertising and marketing KERALA: From wall paintings and posters to highly advanced digital medium tools, the world of marketing and advertising has undergone groundbreaking transformation over the years. And now, with the internet at customers' fingertips, marketers are making use of advanced technologies like virtual reality (VR) and augmented reality (VR) for their advertising campaigns. According to a Statista report, the global VR market is growing at a fast pace, and is projected to increase from around $5 billion in 2021 to more than $12 billion by 2024. 17 More Marketing Stories Politics Can't Penalise People: Delhi Court In Oxygen Concentrator Hoarding Case "Job of the government is not like a terrorist" and "just to hide your failure, you are after people," said an anguished Delhi Court on Tuesday while expressing strong displeasure that the government is yet to regulate the prices of medical equipment Politics "Share Vaccine Formula," Arvind Kejriwal Suggests To Centre Amid Shortage Delhi Chief Minister Arvind Kejriwal on Tuesday called on the centre to allow more companies to produce Covid vaccines - of which there is a national shortage as the Serum Institute and Bharat Biotech scramble to match demand amid the second wave 14 More Politics Stories Sports IOC's Dick Pound says Tokyo Olympics to move ahead despite pandemic concerns International Olympic Committee member Dick Pound of Canada says the Tokyo Olympics are set to move ahead as scheduled, even after IOC president Thomas Bach cancelled his trip to Japan due to surging COVID-19 cases. � Sports Here are some sports records that were not meant to be easily broken 8 More Sports Stories Entertainment With Goa under lockdown, 5 TV shows move to different locations for shoot While the shoot of Star Plus' Ghum Hai Kisikey Pyar Meiin and Shaurya Aur Anokhi Ki Kahani will move to Hyderabad, the team of Aapki Nazron Ne Samjha has decided to move to Silvassa. Dance Deewane 3 has also shifted out of Bengaluru to Umergaon. Entertainment How theatre artists are surviving in this lockdown CitySpidey spoke to a few theatre actors and gurus to know about their situation 6 More Entertainment Stories Work China's 'Uber for trucks' could file for $30 billion U.S. IPO as early as this week The Full Truck Alliance connects truck drivers to people who want to ship items, a model that often earns the company the title of "Uber for trucks." � Work NASA's OSIRIS-REx asteroid probe begins its two-year journey back to Earth On May 10th at 4:23 PM Eastern, OSIRIS—REx bid asteroid Bennu farewell to begin its 1.4-billion-mile journey back to our planet.. 32 More Work Stories Life People who live past 105 years old have genes that stop DNA damage | New Scientist Supercentenarians and semi-supercentenarians – people who reach the ages of 110 and 105 – have genes that reduce the number of mutations that accumulate in their cells Life England Reports Zero New Coronavirus Deaths For First Time In 14 Months Scotland and Northern Ireland also reported no new deaths on Monday. 34 More Life Stories Retail Jewellery industry heading for second consecutive sales washout on Akshaya Tritiya Akshaya Tritiya, considered as an auspicious day for buying gold and jewellery, falls on May 14 this year. � Retail Over 50 pc store growth for western QSRs in India by 2025: Report India's organised food services market may grow at about 10.5 per cent CAGR to $37 billion over FY2025, says a new report from Kotak Institutional Equities. "We expect India's organised food services market to grow at about 10.5 per cent CAGR to $37 billion over FY2020-25E, garnering 46 per cent market share from 40 per cent at […] 17 More Retail Stories TradeBriefs Publications are read by over 10,00,000 Industry Executives About Us  |  Advertise Privacy Policy    Unsubscribe You are receiving this mail because of your subscription with TradeBriefs. 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