Monday, May 10, 2021

New online program: Kellogg Executive Education's Digital Marketing Strategies

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New online program: Kellogg Executive Education's Digital Marketing Strategies
EXECUTIVE EDUCATION
Take an organizational view                                          of marketing technology.
Starts On
STARTS ON
May 18, 2021
Duration
DURATION
2 months, online
4–6 hours per week
Program Fees
PROGRAM FEES
$2,600
Is your marketing keeping up
with digital-centric consumer behaviors?
The proliferation of new technologies such as mobile, cloud computing, and artificial intelligence (AI) have transformed customer behavior and disrupted marketplaces—both for B2B and B2C markets. As a result, our marketing practices must also evolve.
65% Half of customers will switch brands if a company doesn't make an effort to personalize communications to them—65% in B2B markets.
SOURCE: SALESFORCE
In Kellogg Executive Education's Digital Marketing Strategies: Data, Automation, AI & Analytics online program, business leaders, managers, and marketers will learn how modern marketing is powered by data, scaled by automation, and optimized by analytics.
LEARN MORE
Faculty
The program is led by Kellogg's Professor Mohanbir Sawhney—globally recognized scholar, educator, and author in business innovation, modern marketing, and enterprise analytics.
Mohanbir Sawhney
Mohanbir Sawhney
Associate Dean for Digital Innovation;
McCormick Foundation Chair of Technology;
Clinical Professor of Marketing;
Director of the Center for Research in Technology and Innovation
Author of seven management books, as well as dozens of influential articles in leading academic journals and managerial publications
Speaking and consulting clients include Adobe Systems, Boeing, Goldman Sachs, Microsoft, and Raytheon Missile Systems
Holds a Ph.D. in Marketing from the Wharton School and a Master's degree in Management from the Indian Institute of Management, Calcutta
Interviews and Industry Examples
The Kellogg Executive Education online program, Digital Marketing Strategies: Data, Automation, AI & Analytics, features real-world case studies, interviews, and industry examples from industry giants such as:
airbnb amazon FedEx
Google Harley Davidson Lexus
claussen P&G Whole Food
The program covers multiple industries, including retail, telecommunications, hospitality, global shipping, technology, automotive, manufacturing, and more.
Note: All product and company names are trademarks or registered trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.
Certificate
Upon successful completion of the program, Kellogg Executive Education grants a verified digital certificate of completion to participants.This program is graded as a pass or fail; participants must receive 80% to pass and obtain the certificate of completion.
Certificate
Best regards,
Emeritus on behalf of Kellogg Executive Education
Note: Kellogg Executive Education is collaborating with online education provider Emeritus to offer a portfolio of high-impact online programs. By working with Emeritus, we are able to broaden access beyond our on-campus offerings in a collaborative and engaging format that stays true to the quality of Kellogg.
You are receiving this because you indicated an interest in Digital Marketing Strategies: Data, Automation, AI & Analytics. This email is auto-generated. You can reply to this email for more information. Please expect 1 business day for a response.

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