| From the Editor's Desk
How to Fight a Price War Price wars—retaliatory cuts in prices to win customers—can devastate managers, companies, even entire industries. Yet they’re increasingly common in electronic and traditional commerce. Witness the great price battle of 1999 in the long-distance phone industry: after the dust cleared, AT&T, MCI, and Sprint all saw their stock prices dip by as much as 5%.
To survive a price war unscathed, you need weapons other than price cuts. Emphasize your product’s quality, for example, or superior service. This article outlines both non-price and price tactics that let you walk away with the spoils of war.
Continued here
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