Byju's Hid $533 Million in Hedge Fund Once Run From Miami IHOP, Lenders Allege | World at 'beginning of end' of fossil fuel era, says global energy agency | Financial Times | 3 Crucial Tactics for Marketing on TikTok - StartUp Mindset

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You Might Like � � � � � � � � � Don't like ads? Go ad-free with TradeBriefs Premium Byju's Hid $533 Million in Hedge Fund Once Run From Miami IHOP, Lenders Allege - Bloomberg    One of India's hottest tech companies, Byju's, allegedly hid $533 million in an obscure three-year-old hedge fund that once said its principal place of business was an IHOP pancake restaurant in Miami, according to lenders trying to recover the cash. Byju's last year transferred more than half a billion dollars to Camshaft Capital Fund, the investment firm founded by William C. Morton when he was just 23 years old, some Byju's lenders claim in a lawsuit. Morton's fund received the money despite an apparent lack of formal training in investing, according to the lenders. What's more, luxury cars — a 2023 Ferrari Roma, a 2020 Lamborghini Huracán EVO, and a 2014 Rolls-Royce Wraith — have been registered in Morton's name since the transfer occurred, according to court papers. Continued here You Might Like � � � � � � � � � World at 'beginning of end' of fossil fuel era, says global energy agency | Financial Times - FT    The world is at "the beginning of the end" of the fossil fuel era, according to the leading global energy watchdog, which for the first time has forecast that demand for oil, natural gas and coal will all peak before 2030. The International Energy Agency projected that the consumption of the three major fossil fuels will start to decline this decade because of the rapid growth of renewable energy and the spread of electric vehicles. "We are witnessing the beginning of the end of the fossil fuel era and we have to prepare ourselves for the next era," IEA head Fatih Birol said of the projections, due to be published next month in the body's World Energy Outlook. "It shows that climate policies do work." Continued here You Might Like � � � � � � � � � 3 Crucial Tactics for Marketing on TikTok - StartUp Mindset - StartUp Mindset    TikTok has become one of the most popular video streaming apps. This article will discuss three crucial tactics you can use to market your business effectively and efficiently on TikTok. TikTok is a free social media app. Users can create, watch, and share short 15 seconds to 3-minute videos with added music and fun filters. The app has become extremely popular because of the interactive features it provides and because of its marketing capabilities. After reading this article, you will know how to use TikTok to promote your business. You will have a strategy to help you move forward with marketing in this type of demographic. TikTok is a great way to get started with branded content if you’re a beginner in the world of social media marketing. Thanks to its viral marketing capabilities, the social media world has been redefined by the rise of Tiktok. It is now believed that marketing on TikTok is more effective than most other social media network strategies used today. Utilizing TikTok as a marketing strategy is something that every business owner should consider. Tiktok marketing can be quite effective for businesses today if they are willing to invest the time into creating the appropriate marketing campaigns. According to CNBC, in September 2021 alone, TikTok reported 1 billion active monthly users. Making the platform one of the most popular social media apps in the world. Tiktok followers consist primarily of teenagers and young adults between the ages of 13-24 and 24-44. With users on average spending between 30-40 minutes on TikTok daily, businesses are beginning to notice. It is no surprise that businesses are jumping on the opportunity to advertise on TikTok. Continued here

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