November 16, 2022 - The Direct-to-Consumer Business Model Explained

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From the Editor's Desk How Company Managers Use Investor Conferences To Hype Their Stocks Recent Wharton research finds evidence of company insiders timing voluntary disclosures ahead of corporate events, profiting off heightened visibility. Investor conferences that companies host bring many benefits to their shareholders, but they also have a dark side in that they facilitate “managerial opportunism,” as Wharton research has found. In some companies, managers use the increased visibility around the conference to “hype” their company’s stock, which helps insiders profit, according to a recent paper titled “The Dark Side of Investor Conferences: Evidence of Managerial Opportunism” by Wharton accounting professors Brian Bushee, Daniel Taylor, and Christina Zhu. Continued here TradeBriefs: Newsletters for Decision-Makers! Our advertisers help fund the daily operations of TradeBriefs. We request you to accept our promotional emails. Want the newsletters, without the promotional mailers? Get an (ad-free) subscription to TradeBriefs Premium for just $2 per month. Access to premium content | No advertisement mailers Work The Direct-to-Consumer Business Model Explained In previous articles, weve looked at why businesses must work within specific models depending on what they offer the market. Identifying exactly how your company makes money gives you the edge where, as an entrepreneur, you know which opportunities to pursue and which not to waste your resources on. In this article, well look more [] Work Myanmar, climate and economy on agenda for U.S. VP Harris in Asia U.S. Vice President Kamala Harris will discuss Myanmar, regional security, economic ties and the climate crisis during a trip to Asia that starts this week, according to a senior administration official. � � � Work Donald Trump announces 2024 presidential run Former President Donald Trump ended months of speculation and announced Tuesday he will run to retake the White House in 2024. Work How Digital Technology Is Helping Decode the Sounds of Nature Digital technology is enabling scientists to detect and interpret the sounds of species as diverse as honey bees, peacocks, and elephants. In an e360 interview, geographer Karen Bakker discusses the surprising and complex ways that animals and plants use sound to communicate. You Might Like � � � Work Does cannabidiol make cannabis safer? A randomised, double-blind, cross-over trial of cannabis with four different CBD:THC ratios As countries adopt more permissive cannabis policies, it is increasingly important to identify strategies that can reduce the harmful effects of cannabis use. This study aimed to determine if increasing the CBD content of cannabis can reduce its harmful effects. Forty-six healthy, infrequent cannabis users participated in a double-blind, within-subject, randomised trial of cannabis preparations varying in CBD content. There was an initial baseline visit followed by four drug administration visits, in which participants inhaled vaporised cannabis containing 10mg THC and either 0mg (0:1 CBD:THC), 10mg (1:1), 20mg (2:1), or 30mg (3:1) CBD, in a randomised, counter-balanced order. The primary outcome was change in delayed verbal recall on the Hopkins Verbal Learning Task. Secondary outcomes included change in severity of psychotic symptoms (e.g., Positive and Negative Syndrome Scale [PANSS] positive subscale), plus further cognitive, subjective, pleasurable, pharmacological and physiological effects. Serial plasma concentrations of THC and CBD were measured. THC (0:1) was associated with impaired delayed verbal recall (t(45)=3.399, d=0.50, p=0.001) and induced positive psychotic symptoms on the PANSS (t(45)=4.709, d=0.69, p=2.41105). These effects were not significantly modulated by any dose of CBD. Furthermore, there was no evidence of CBD modulating the effects of THC on other cognitive, psychotic, subjective, pleasurable, and physiological measures. There was a dose-response relationship between CBD dose and plasma CBD concentration, with no effect on plasma THC concentrations. At CBD:THC ratios most common in medicinal and recreational cannabis products, we found no evidence that CBD protects against the acute adverse effects of cannabis. This should be considered in health policy and safety decisions about medicinal and recreational cannabis. Work Zelensky Says Out Of Dozens Of Launches, Russia Hits Only 10 Targets Ukrainian President Volodymyr Zelenskiy said that out of dozens of launches against his country on Tuesday, Russian attacks hit only 10 targets. Work Do you have what it takes to be a novelist? Let Haruki Murakami decide. In Novelist as a Vocation, the prolific author paints himself as an everyman while giving frustratingly unclear advice on being a professional writer. Work Breakdancing holds firm to its roots but readies for Paris Olympic stage Paris 2024 will mark the culmination of breakings journey from a recreation room party in the Bronx 49 years ago to an international phenomenon. You Might Like � � � Work No concrete evidence on who fired missile, Poland's Duda says Poland has no conclusive evidence showing who fired the missile that caused an explosion in a village near the Ukrainian border, the president said on Wednesday, adding that Warsaw remained calm in the face of what he described as a "one-off" incident. Work Why Knowing Your Values Is The Key To Career Fulfillment Can you name your top five values - your operating principles - your non-negotiables? Knowing and living your values is an important part of the personal branding process. Define yours! � Work How to Be Free of Limiting Beliefs So You Can Thrive in Business Our limiting self-beliefs have perhaps prevented us from truly shining in life. Can you remember when you were a kid? You may have shied away from trying things because you believed you wouldnt be good at them. When you got older and were pushed into a situation to test your beliefs, you may have realized [] Work Polish president says apparent missile strike in Poland was 'isolated incident,' but notes the 'North Atlantic Alliance is on standby' The explosion, which took place near the Ukrainian border, came as Russia was launching a massive wave of missiles at Ukrainian cities before dusk Tuesday. � Work Amazon starts cutting jobs, with layoffs hitting Alexa unit and cloud gaming division CEO Andy Jassy has moved aggressively to cut costs across Amazon, and the company previously said it would freeze hiring in its corporate workforce. Work Jim Cramer gives his take on Walgreens Boots Alliance Cramer gave his take on the company and whether its stock is worth owning on Tuesday. � Work Why net-zero tourism by 2050 starts with you taking fewer long-haul flights Long-distance flights are the hardest to decarbonise, says a new report that provides a road map for net-zero sustainable tourism by 2050 for an industry facing crisis. Work Iran players can protest at World Cup says coach Queiroz Iran's players are free to join in the protests sweeping their country over women's rights while they are playing at the World Cup in Qatar but must do so within the rules of the tournament, national team coach Carlos Queiroz said on Tuesday. � Work Poland's foreign ministry: "Russian-made missile" fell on the village of Przewodw A "Russian-made missile" on the Polish village of Przewodw, which is near the border with Ukraine, Poland's foreign ministry said late Tuesday. Work The fog of war A look at the day ahead in Asian markets from Jamie McGeever. Work Why You Need To Take Mental Health Seriously Physical and mental health are equally important to maintaining your health and wellbeing. However, while it is perfectly acceptable, and even encouraged, to call off a day or two of work to take care of the flu or another physical illness, the same practice does not apply to mental illnesses. Promoting the value of mental [] Work 7 Marketing Strategies for Solopreneurs So you have started a new business (or perhaps you are thinking about it), and you know you have a great product or service. You might be so confident that this idea will work and that many people could benefit from it. Well, it could be true that you are great when it comes to [] Work Ford must bring more work in-house to preserve jobs Ford Motor Co Chief Executive Jim Farley said on Tuesday the automaker will need to build more components for electric vehicles in its own factories so "everyone has a role" in the future. Work Three dead as Iran protests swell on anniversary of 2019 crackdown: rights group Protesters were responding to a call to commemorate those killed in the 2019 crackdown, giving new momentum to demonstrations sparked by the death of Mahsa Amini in September. Work WHO chief scientist departs ahead of broader shake-up The chief scientist of the World Health Organization said on Tuesday she was leaving the agency, the first of a series of high-profile departures expected at the global health body as it prepares for a post-pandemic future. Work Microsoft, Meta and others face rising drought risk to their data centers Data centers generate massive amounts of heat through their servers because of the enormous amount of power they use, and water is used to cool them. Work Plastic surgery reversal guide and why stars like Victoria Beckham do it Surgeons say plastic surgery reversals are more popular than ever in 2022 we look at why, what can and cant be reversed, and the experiences of celebrities like Victoria Beckham. Work 9 Ways Avoid Distractions When Working From Home If you work in a brick and mortar business, then the chances are you have slight envy for those who work from home. The idea of being able to go to work in the comfort of your living room and not experiencing the stress of a commute during rush hour may seem significant, but [] Work Ukraine war latest: World leaders hold crisis meeting after Poland blast Russia hit back at reports it was responsible, calling them a "provocation aimed at escalation". Work Netherlands to ban laughing gas from January Authorities hope to reduce the number of accidents on Dutch roads involving people using the drug. Work Watch live: Donald Trump announces launch of 2024 presidential campaign Former President Donald Trump is launching his third campaign for president. Work Household debt soars at fastest pace in 15 years as credit card use surges, Fed report says Households increased debt during the third quarter at the fastest pace in 15 years due to hefty increases in credit card usage and mortgage balances. Work Old Latin Mass Finds New American Audience, Despite Popes Disapproval Mrs. Kopy was holding her sleeping 2-week-old daughter, Philomena, as her older children played nearby. She and her husband have been attending the Latin Mass for the last six years. They felt something was missing in their experiences of the new Mass that they now have found in the old. Work More Americans are starting new businesses despite the slowing economy At the same time, startup costs are going to be lower, and entrepreneurs will have an easier time attracting employees. “But the challenge, of course, is that then your customers may not be in a position to buy whatever it is you’re selling,” said Groshen. “So it depends on what you’re selling.” She added that she expects businesses handling bankruptcies to receive some of the new business growth. Work Mackenzie Scott just became America's 4th-most-generous philanthropist, vaulting ahead of Mike Bloomberg “In addition to whatever assets life has nurtured in me, I have a disproportionate amount of money to share. My approach to philanthropy will continue to be thoughtful. It will take time and effort and care. But I won’t wait. And I will keep at it until the safe is empty,” she wrote. Work Estee Lauder to buy designer brand Tom Ford Tom Ford, who first launched his brand in 2005, is the current head of the Council of Fashion Designers of America and previously worked as creative director at Gucci and Yves Saint Laurent in the 1990s and early 2000s. Work Crypto.com customers worry it could follow FTX, as CEO tries to reassure them everything's fine \"We feel quite good about where we are as a company and our operations,\" said Marszalek, pointing out that the company generated over $1 billion in revenue last year and has topped that number this year. \"What worries me is the impact of this collapse on the whole industry. It sets us back a good couple of years in terms of the industry\'s reputation.\" Work If youre thinking about quitting Elon Musks Twitter, heres how to use alternative Mastodon Mastodon isn\'t as easy to use as Twitter, nor does it have as many users generating content that will bring you back day after day. But its free, open-source approach with thousands of different servers guarantees that the platform can\'t be bought for $44 billion. Work Delta gets closer to labor deal with pilots, union says Other labor groups are still in talks. Off-duty United pilots on Tuesday plan to demonstrate at the carrier\'s Denver flight training center, while American Airlines\' flight attendants around the U.S. also plan to picket for a new contract. Work Opinion: Goodbye, Kari Lake. And good riddance to all election deniers | CNN Election denial may not quite be in America's rear view mirror, but it is unlikely to be the go-to play for Republican politicians that it was in this campaign. In the end, it failed to be a winning strategy. And that means that free and fair elections remain the foundation of a still-viable American democracy. Work Federal judge blocks Title 42 rule that allowed expulsion of migrants at US-Mexico border, restoring access for some asylum seekers | CNN Politics Since that court order, the administration has continued to use Title 42 and most recently, expanding it to include Venezuelan migrants who have arrived at the US southern border in large numbers. Work Democrats are openly rooting for another Trump presidentialbid | CNN Politics None of the above will affect Trump's decision-making or the kind of campaign he runs, of course. Trump lives in a fantasy world of his own creation - in which he is the hero staving off the forces of evil to save America. Or something. Work Kevin McCarthy Nabs Speaker Nomination From House Republicans “What is right at the top of the extreme MAGA Republican agenda in the House? ‘Let’s investigate President Joe Biden’s family,’” Jeffries said at a press conference. “That is a message that they’re sending to the American people. It is not a winning message. But that’s what happens when you are captive to the hard right. And House Republican leadership is captive right now.” Work Lindsey Graham Doesnt Regret His Call For An Abortion Ban In the long term, however, it’s unlikely Republicans will be able to stick to the relative political safety of a 15-week ban. Such a proposal would make fewer than 5% of American abortions illegal, according to Centers for Disease Control data, which might not be enough to satisfy social conservatives. Work Ocasio-Cortez Slams Ticketmaster Monopoly Amid Taylor Swift Ticket Frenzy Swift fans who couldn’t get tickets during Tuesday’s presale event will get another chance Wednesday if they have a Capital One card and another opportunity after that when the general sale kicks off. Otherwise, they can try their chances on StubHub, where many ticket resellers are already asking thousands of dollars for basic tickets. Work Hilarie Burton Blasts 'Bigot' Candace Cameron Bure For Ignoring LGBTQ Love Stories “It just so happened that my contract was expiring when Great American Family started up,” said Bure, who has more than two dozen Hallmark movies to her credit. “So we did not start having those discussions until we were well into negotiations with Hallmark Channel for renewing. And as every business person knows, you’ve got to do what’s right for contracts. It didn’t work out with Hallmark and so we started talking to Bill [Abbott].” Work Donald Trump launches his 2024 presidential campaign in a bid to seize early momentum Following his loss in November, Trump spent weeks desperately trying to devise ways to hold on to power. His efforts culminated in the Jan. 6, 2021 attack on the U.S. Capitol, a deadly mob attack for which more than 900 people have so far faces federal charges. Work Donald Trump expected to launch 2024 presidential campaign Tuesday night Should Trump win the Republican nomination, he will likely face President Joe Biden in a rematch of the 2020 presidential contest. Biden has yet to formally launch his reelection campaign, but plans for a campaign have reportedly solidified in recent weeks. Work Senate Banking Committee Chair Brown scrutinizes banking fees as consumers struggle with inflation Brown, a political populist who has long scrutinized the banking industry, said he wants government regulators to take steps to help \"more Americans save money, build wealth, start small businesses and participate in our economy.\" Work Daily Crunch: High-precision induction stove startup Impulse powers up with $20M Series A Netflix wants to help you get someone off of your account, no matter who it is and if they know your password. The streaming company has a new feature that lets subscribers kick devices off their accounts, meaning it will forcibly log a device out of that account, Lauren writes. Work Ring launches pilot program to let local agencies share updates and 'safety information' Ring has been criticized for working closely with thousands of police departments around the U.S., allowing police to request video doorbell camera footage from homeowners through Neighbors. Ring only began disclosing its connections with law enforcement after the U.S. government sent demands for transparency from the company. Work Global venture funding plateaued in October, with valuations likely to blame Investment volume had stopped declining and was starting to make up ground. Investors said that anecdotally it felt like the market was really starting to gain momentum again — especially at the early stages. But October funding data showed that the venture capital market still has a long way to go. Work Unit's banking-as-a-service platform is getting into the charge card game Damti added that there’s “less of a red ocean in vertical finance … there’s a tremendous opportunity, because they have data, they have a distribution and they can be very effective underwriters who are very effective lenders in their vertical.” Work TechCrunch+ roundup: Bootstrapping basics, fintechs future, tech employers gain advantage “Your firm will need a very strong value proposition to compete with all four types of competitors,” writes Easterbrook, who shares his ideas for navigating the next decade of fintech in a TC+ guest post. Work Maven, now valued at $1.35 billion, is answering a countrywide demand: More fertility benefits Ryder notes that the whole industry is getting more into value-based contracts — a model in which providers only get paid based on patient health outcomes — which means that startups need to continue to deliver and put the money where their mouth is. Work YC, Khosla-backed Atmos lands $12.5M to design custom dream homes “Many wanted to build a home custom to their own needs, but couldn’t figure out where to start, and couldn’t get certainty of timeline or price,” Moore said. “It was clear to me then that if someone could provide a trustworthy, transparent process, more people would build custom homes… I think in the coming years it’ll seem obvious that one should be able to find available lots, design homes that work on those lots per local regulation, and start your build — all online.” Work Yahaha raises $40M more for its user-generated, low-code immersive gaming platform The big questions will be whether those noodling around in the early version will stay with Yahaha as monetization comes in, whether that monetization works, whether games are entertaining enough to get players to engage and, of course, whether metaverse establishes itself as a permanent fixture in the market, rather than a passing stage, as gamers progress to the next level. Work Payload raises $4.7M for its developer-first headless CMS The company is currently in the middle of its first launch week, a concept that seems to be making the rounds among startups these days. Earlier this year, the team also launched version 1.0 and now that it has raised its first funding round, the plan is to expand the team and invest in the open source community around Payload. And like most open source startups, the company plans to launch a managed service, Payload Cloud, to power its monetization strategy and function as a hub for deploying Payload apps. Work 5 sustainable best practices for bootstrapped startups Select employees who can wear many hats, and seek out talent from diverse backgrounds to bring in varied perspectives. I built and ran a startup in food safety diagnostics that I sold to a multi-billion dollar S&P 500 company. We had people across ages, sexes, ethnic backgrounds, education, and geographies. This diversity was critical to our success, because we were doing business in 100 countries. It required us to have a deep understanding of the marketplace and cultural dynamics of each country. Work Retool launches Workflows to go beyond the front end For now, Workflows is only available as a hosted service, but the team is already working on an on-prem version. That’s how many of Retool’s customers are already using its app-building tool, including the likes of Stripe, Brex, Coinbase and Plaid, so it only makes sense for the company to do the same for Workflows. Work MotherDuck secures investment from Andreessen Horowitz to commercialize DuckDB Fueled by the fresh capital, MotherDuck plans to expand its small workforce from 13 people to 18 by the end of the year. When asked, he declined to answer questions about the size of the startup’s customer base or revenue, saying it’s too early. Work AI-driven fashion platform Shoptrue constantly learns its users shopping habits “We are making it easier for people to find only the things they’re going to love, and then give them the tools to organize and share their style POV with the world,” Shoptrue’s Chief Fashion Director Brandon Holley said in an announcement. “Anybody’s shop has the potential to set off a chain reaction of fashion inspiration that can surprise and delight you from any direction.” TradeBriefs Publications are read by over 10,00,000 Industry Executives About Us  |  Advertise Privacy Policy  |  Unsubscribe You are receiving this mail because of your subscription with TradeBriefs. 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