Can money buy happiness? Depends on how you spend it.Happiness is a loving family, a good meal, and an annual salary of $75,000. At least, that’s been the popular wisdom since Daniel Kahneman and Angus Deaton published their 2010 study looking at money’s relationship to well-being. The two psychologists reportedly found that people’s happiness increases until their annual income reaches $75,000, at which point it plateaus.
Like the Milgram experiments, the Stanford prison experiments, and the marshmallow test before it, Kahneman and Deaton’s study is one of few to explode into the mainstream. It has been cited in books, on TV shows, and across social media. CEOs set employee wages to match the findings. And smirking aunts everywhere dragged out the figure to prove that “See, money doesn’t buy you happiness.”
The appeal is easy to see. The study provided a simple solution to a knotty life problem and, to people making less than $75,000, offered an off-the-rack goal to strive for. And if we’re being honest, there was more than a little classist schadenfreude at having confirmation that Bill Gates and Elon Musk were, if not as miserable, then at least no happier than the rest of us.
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