Monday, April 19, 2021

Product strategy for tech-driven firms - Kellogg Executive Education's new (online) program

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New online program: Kellogg Executive Education's Product Strategy: Discovering, Developing, Managing and Marketing Products as a Business
EXECUTIVE EDUCATION
Kellogg Product Strategy
Starts on
STARTS ON
May 14, 2021
Duration
DURATION
2 Months, Online
4-6 hours per week
Program fees
PROGRAM FEES
$2,600
Is Your Product Strategy a Clear Blueprint for Growth?

Every company that sees technology as a competitive differentiator needs a product strategy. And every person who touches a product inside of an organization directly contributes to its success or failure.

What if you could learn a cradle-to-grave approach for managing and optimizing the life of a product or service in just 8-weeks online? Kellogg Executive Education's online program, Product Strategy: Discovering, Developing, Managing and Marketing Products as a Business, delivers big picture thinking in convenient learning modules with renowned Kellogg professor and consultant, Mohanbir Sawhney.
LEARN MORE
Faculty
The program is led by Kellogg's Professor Mohanbir Sawhney—globally recognized scholar, educator, and author in business innovation, modern marketing, and enterprise analytics.
John W. Paisley
Mohanbir Sawhney
Associate Dean for Digital Innovation;
McCormick Foundation Chair of Technology;
Clinical Professor of Marketing;
Director of the Center for Research in Technology and Innovation
Author of seven management books, as well as dozens of influential articles in leading academic journals and managerial publications
Speaking and consulting clients include Adobe Systems, Boeing, Dell, Facebook, Goldman Sachs, Microsoft, Raytheon Missile Systems, and Salesforce.com
Holds a Ph.D. in Marketing from the Wharton School and an MBA from the Indian Institute of Management, Calcutta
Interviews and Industry Examples
The Kellogg Executive Education online program, Product Strategy: Discovering, Developing, Managing and Marketing Products as a Business, features real-world case studies, interviews, and industry examples from industry giants such as:
Apple Microsoft Uber Cisco
This program will appeal to professionals across all industries, but particularly those that are driven to use technology as a competitive differentiator. Pure-play technology companies, industrial products companies, and tech-intensive services firms will all find strategies for optimizing the lifecycle of a product, from cradle-to-grave.
Note: All product and company names are trademarks or registered trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.
Certificate
Upon successful completion of the program, Kellogg Executive Education grants a verified digital certificate of completion to participants. This program is graded as pass or fail; participants must receive 80% to pass and obtain the certificate of completion.
Product Strategy: Discovering, Developing, Managing and Marketing Products as a Business
Best regards,
Emeritus on behalf of Kellogg Executive Education
Note: Kellogg Executive Education is collaborating with online education provider Emeritus to offer a portfolio of high-impact online programs. By working with Emeritus, we are able to broaden access beyond our on-campus offerings in a collaborative and engaging format that stays true to the quality of Kellogg.
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