Monday, March 15, 2021

March 15, 2021 - How Selling Has Changed Post-COVID, and How it Will Change Again Afterwards.

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TradeBriefs Editorial

From the Editor's Desk

Why Brilliant Leadership Embraces the Rule of 1 Percent

Make a major improvement by leveraging lots of small, easy wins.

It's really hard to make massive gains in skill and performance and talent, especially overnight. But it's fairly easy to make small changes every day.

That was the approach taken in 2009 by Sir Dave Brailsford, who said he could build Britain's first-ever Tour de France winning team in four years with a three-pronged approach.

One core element was strategy. Another was human performance--obviously on the bike, but also in terms of leveraging behavioral psychology and optimizing the "work" environment.

The third was continuous improvement, or what Brailsford called the "aggregate of marginal gains." His plan was to break down each individual component that could go into making a world-class cyclist and cycling team, and improve each of those elements by 1 percent.

Continued here


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