Companies Need to Prove They Can Be Trusted with Technology Trust in technology — and the companies that use it — has taken a hit over the past few years. Transgressions against individuals’ privacy, calcification of corporate or individual biases into life-altering algorithms, constant threats that new tech erodes their ability to make a living, and beta testing unsecured or faulty connected devices or vehicles on an unsuspecting populace have encouraged healthy skepticism. To rebuild digital trust, companies need to pursue three broad goals: security and reliability, accountability and oversight, and inclusive, responsible, ethical use. Practically, this requires three steps: 1) define a vision for digital trust, 2) plan to act in more trustworthy ways, and 3) recruit people who will help earn trust.
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