December 16, 2019 - Digital content will be mainstay of all marketing plans in 2020, say India's leading brands

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Invite Friends   From the Editor's Desk Psychologists Explain How To Stop Overthinking Everything Overthinking can take many forms: endlessly deliberating when making a decision (and then questioning the decision), attempting to read minds, trying to predict the future, reading into the smallest of details, etc. People who overthink consistently run commentaries in their heads, criticising and picking apart what they said and did yesterday, terrified that they look bad - and fretting about a terrible future that might await them. 'What ifs' and 'shoulds' dominate their thinking, as if an invisible jury is sitting in judgement on their lives. And they also agonise over what to post online because they are deeply concerned about how other people will interpret their posts and updates. Continued here Read TradeBriefs every day, for the top insight! Advertisers of the day MIT Sloan Executive Program in General Management: MIT Sloan Executive Program in General Management (EPGM) | Cambridge, Massachusetts and Kuala Lumpur | US $37,500 | Apply Now! Emeritus: Join the PG Diploma in Innovation & Design Thinking program Our advertisers help fund the daily operations of TradeBriefs. We request you to accept our promotional emails.     Marketing Digital content will be mainstay of all marketing plans in 2020, say India's leading brands Next year will see digital content as the cornerstone of all media plans as all brands are moving to the digital-first strategy. Brands hope that measurement and targeting on the medium will improve in 2020 Marketing Six-seat MG Hector likely to get a different name When the 6-seat version of the MG Hector arrives in India, it will rival the Tata Gravitas, Mahindra XUV500 and more. Click for more details. 3 More Marketing Stories Politics On Camera, Jamia Students Take Cover In Library As Police Fire Tear Gas Students inside Delhi's Jamia Millia Islamia University are seen running for cover inside the library as loud firing and the shattering of what appeared to be windows is heard in a video that emerged today, highlighting the gravity of the Sunday evening's violence over the citizenship law. Jamia university has become the heart of protests that swept campuses across the country over the new law that came into force last week. Politics China Suspends Planned Tariffs On US Goods Beijing suspended additional tariffs on US products that had been due to kick in on Sunday, after Washington and Beijing announced a major thaw in their trade war Friday. 6 More Politics Stories Sports Vinay Menon: Yoga master who might be Chelsea's secret weapon Vinay Menon's path to the Premier League started with a request from a former client in Dubai. Would Menon, a wellness consultant, travel to England to share his breathing and relaxation techniques with the man's daughter and her husband, a wealthy Russian living in London. Sports Tiger Woods and US team rally to win Presidents Cup again Woods capped off a big year that began with his 15th major at the Masters by playing and leading his U.S. team to another victory in the Presidents Cup on Sunday at Royal Melbourne. 11 More Sports Stories Entertainment With 1 million+ downloads and 5k paid subscribers, how Riyaz is taking the music tech space by storm AI-powered app Riyaz offers an easy and convenient way for aspiring singers to practise their music lessons anywhere, anytime. Entertainment Jumanji The Next Level tops the box office with a 50 million dollar debut Jumanji: The Next Level is all set to end the reign of Frozen II with a 50 million dollar opening according to Variety. 16 More Entertainment Stories Work YouTube Music has trumped JioSaavn and Spotify in India despite its late entry Access to the latest soundtracks. Work Internet shutdowns are becoming second-nature to the world's largest democracy The government cites law & order, though there's little evidence that such blackouts work. 8 More Work Stories Life A documentary that will never let you see plastic the same way again It's hard to understand the full lifecycle of a material we touch and use every day. This helps. Life These were the most popular online courses in India in 2019 "Year of AI" 3 More Life Stories Retail Toy story: Hamleys hopes revamp will boost its fortunes Retailer plans US expansion and overhaul of Regent Street branch in battle to compete with key rivals Retail Kiko Milano plans retail expansion in India in 2020 11 More Retail Stories Telecom Xiaomi may lose top spot in Indian smartphone market in 2020 At the end of the first quarter of 2019, Xiaomi had a market share of 30.6%, far ahead of Samsung.From 6% market share in Q1 of 2019, Realme grabbed 14.3% market share at the end of Q3 Telecom Jio Said to Be Capping JioFiber Speeds at One Tenth of Original Speed According to some Twitter users online, Reliance Jio seems to be capping speeds of its broadband plans into 10% of the original speeds. 8 More Telecom Stories Finance The Bankrupty Code isn't broken, but it still needs fixing The govt needs to make the Insolvency and Bankruptcy Code speedier, more transparent and hazard-free. Finance BRICS' NDB pledges $100 million to NIIF's Fund of Funds NIIF's Fund of Funds is looking to raise about $1 bn to invest in up to 10 PE funds managed by Indians, as per the disclosure.Earlier in August, NIIF Fund of Funds (FoF) received a commitment of ₹667 crore (close to $100 million) from the Asian Development Bank 11 More Finance Stories Food/FMCG It's a perfect storm in the consumer goods sector, says Godrej's Vivek Gambhir The slowdown has been persistent for the last three or four quarters now Food/FMCG Divergent India strategies: HUL goes aggressive, P G more balanced One set to be largest arm by FY27, the other slower in contrast 4 More Food/FMCG Stories Software India's First Metal 3D Printing Machine Developed By Wipro, IISc Is Here In a partnership with the Indian Institution of Science (IISc), Wipro 3D has developed an industry-grade metal additive 3D printing machine. Software How This 3-Year-Old Startup Is Using AI/ML To Deploy Manage 25000 Battery Management Systems Since the last decade, the auto industry has experienced technological breakthroughs that have transformed the automotive landscape. Keeping up with the growing 6 More Software Stories Ecommerce Report: Uber close to exiting food delivery business in India Report: Uber close to exiting food delivery business in India - SiliconANGLE Ecommerce E-commerce platforms launch year-end fashion sales 3 More Ecommerce Stories Digital Google writes to US Fed citing successful example of Indias UPI Google has written to the United States Federal Reserve Board citing the successful example of digital payment in India in order to build 'FedNow' in US market. Digital PhonePe crosses 5 bn transactions, grew 5 times in one year Bengaluru-headquartered PhonePe crossed the one-billion transaction milestone in November last year.The digital payments platform has over 175 million registered users in the country 3 More Digital Stories Franchise Toy story: Hamleys hopes revamp will boost its fortunes Retailer plans US expansion and overhaul of Regent Street branch in battle to compete with key rivals HR EY to hire 23,000 people in FY20 in India The accounting firm is set to hire more than 23 000 professionals in financial year 2020 cementing India s position as EY s largest workforce outside of the US HR How Infosys is creating a culture of continuous learning to make its employees future-ready To keep pace with the rapid advancements in technology and adapt to newer business models, IT major Infosys is creating a culture of continuous learning within the organisation, where both newer and experienced employees stand to benefit. 17 More HR Stories Logistics Centre likely to sell 28% stake in BEML through strategic disinvestment In 2018-19, the Centre raised ₹84,972 crore from CPSE disinvestment, while in 2017-18, the figure was ₹1, 00,056 crore.The government currently holds 54.03% stake in the diversified engineering company Logistics Indian Government Announces 100 Percent Sale of Air India After months of speculation and a previous failed attempt at privatization, there finally is a confirmation of sorts in the ever-lengthening saga of Air India's privatization that everyone knew already. The civil aviation minister of India Hardeep Singh finally announced that the government is looki 19 More Logistics Stories Construction Godrej Fund buys stake in Century's Bengaluru office project for ₹850 cr The company has a project development pipeline of around 7 million sq ft over the next 4-5 years.The 2.5 million sq. ft project, located within the Hebbal micro-market, is expected to be completed in three years Construction Government's real estate fund for stalled housing projects raises Rs 10530 cr 9 More Construction Stories TradeBriefs Publications are read by over 10,00,000 Industry Executives About Us  |  Advertise Privacy Policy    Unsubscribe You are receiving this mail because of your subscription with TradeBriefs. 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