Thursday, July 2, 2020

July 2, 2020 - Opinion: Brand feminism

If this mailer does not render correctly, please enable images or view online   Advertise
             Unsubscribe{statpicture}


 
TradeBriefs Editorial

From the Editor's Desk

There's a dark side to meditation that no one talks about

We've all heard about the benefits of meditation ad nauseam. Those disciplined enough to practice regularly are rewarded with increased control over the brainwaves known as alpha rhythms, which leads to better focus and may help ease pain. In addition to calming the mind and body, meditation can also reduce the markers of stress in people with anxiety disorders. Rigorous studies have backed health claims such as these to convince therapists, physicians, and corporate gurus to embrace meditation's potential.

What contemporary and ancient meditators have always known, however, is that while the hype may be warranted, the practice is not all peace, love, and blissful glimpses of unreality. Sitting zazen, gazing at their third eye, a person can encounter extremely unpleasant emotions and physical or mental disturbances.

Continued here


TradeBriefs: What's important, not just what's popular!

Advertisers of the day

Payoneer: [Join leaders from IT services] รข€" Webinar on Powering international sales growth during COVID-19

Our advertisers help fund the daily operations of TradeBriefs. We request you to accept our promotional emails.

 

Marketing
Opinion: Brand feminism

The author lists ways brands can take a stand and help the feminist movement


Marketing
How advertisers' outlook will change for print and radio mediums due to pandemic

In a conversation with BestMediaInfo.com, industry experts said there will be normalcy in radio and print spends in coming months once advertisers are confident enough about the post-lockdown reach of these mediums. Spends on these mediums have already started for regional campaigns


17 More Marketing Stories

PGDDB



Politics
Madhya Pradesh Cabinet to be expanded today, ex-Congress MLAs who crossed over to BJP likely to get ministerial berths
Madhya Pradesh Cabinet to be expanded today, ex-Congress MLAs who crossed over to BJP likely to get ministerial berths
The initial 'mini' expansion of the Chouhan cabinet took place on 21 April with the induction of five ministers


Politics
Punjab Government To Challenge High Court Order Over School Tuition Fee
Punjab Government To Challenge High Court Order Over School Tuition Fee
The Punjab government will challenge the High Court that allowed private schools to collect tuition fee "irrespective of offering online classes".


5 More Politics Stories

JimCollins


Sports
Aravinda de Silva grilled for 6 hours in 2011 World Cup final fixing allegation probe
Aravinda de Silva grilled for 6 hours in 2011 World Cup final fixing allegation probe
Aravinda De Silva, who was the man of the match in Sri Lanka's 1996 World Cup triumph, was the first to be interviewed by the newly formed anti-corruption unit


Sports
The billionaire, Bollywood and the future of Indian football: ISL sees a tug of war
The billionaire, Bollywood and the future of Indian football: ISL sees a tug of war
Of late, tensions have been building over who ultimately calls the shots: AIFF, the governing body of football, or FSDL, Nita Ambani's group which has significant control over all ISL clubs.


24 More Sports Stories

Make us part of your daily routine  
TradeBriefs and TradeBriefs International, bring you the best in business, culture, science and opinion. We bring you the important stories, not just the popular ones!




Entertainment
Stars of TikTok, Safe Haven for Artistes, Voices on India's Margins, Speak Out on Sudden Ban
Stars of TikTok, Safe Haven for Artistes, Voices on India's Margins, Speak Out on Sudden Ban
"This is a platform of the marginalised, people from rural India and those who don't come from rich families. I hope there can be some settlement between the company and our government."


Entertainment
Priyanka Chopra signs multi-million dollar TV deal with Amazon
Priyanka Chopra signs multi-million dollar TV deal with Amazon
Apart from this television deal, Priyanka Chopra has three other projects with Amazon -- an unscripted series called Sangeet and the Richard Madden show Citadel. The actor is also co-producing and starring in an Amazon Studios film based on Ma Anand Sheela, who was an assistant to Osho.


14 More Entertainment Stories

Advt: Work for the best employer - Yourself
reseller
Advantages - Best B2B audience in India, no hard-selling or up-front costs involved, access to our content repository and air-tight agreements with instant gratification.


Work
Vietnam's export story  is  strikingly similar to China's
Vietnam's export story  is  strikingly similar to China's
Vietnam has been a major success story on the exports front over the last decade. Its exports between 2008 and 2018 have increased at a very fast pace from $69.7 billion to $259.5 billion. Can Vietnam become the next China over the coming decade? Mint takes a look


Work
Don't Let a Good Crisis Go to Waste. Instead, Use It as a Catalyst for Innovation
Don't Let a Good Crisis Go to Waste. Instead, Use It as a Catalyst for Innovation
Our instinctive reaction to uncertainty is to hit the brakes. But playing it safe is risky, especially when the world around us is undergoing rapid change.


26 More Work Stories


Life


Life
The Minimalist's Strength Workout
The Minimalist's Strength Workout
Five exercises that will guarantee you have the strength to adventure all weekend, well into your eighties


10 More Life Stories


Retail
Discounts galore but consumers not ready to loosen purse strings
Discounts galore but consumers not ready to loosen purse strings
Biba is planning to postpone its mid-season sale till the end of July, which, otherwise, took place in June.


Retail
Chinese Apps Banned in India: Here Are Some Alternatives to Lifestyle E-Commerce Store Shein
Chinese Apps Banned in India: Here Are Some Alternatives to Lifestyle E-Commerce Store Shein
Here are some alternative online stores that you can head to instead of Chinese online lifestyle shopping portal Shein.


13 More Retail Stories


Telecom
OnePlus confirms name of new affordable smartphone. Launch in India imminent

The new device will not be eyeing at the premium flagship segment.The launch is close as the company has even setup a dedicated page for the OnePlus Nord on Amazon India's website


Telecom
Vodafone Idea Q4 net loss widens to Rs 11,643 crore, 1-time charges, user loss hurts

Vodafone Idea posted a loss of Rs 11,643.5 crore for the fiscal fourth quarter, its seventh successive three-month period in the red, hurt by loss of ..


Telecom
Japanese startup Donut Robotics creates c-mask with bluetooth connectivity for smartphone, tablet

The white plastic c-mask can transcribe speech into text messages, make calls, or amplify the mask wearer`s voice.


Telecom
#NAMA: How the Personal Data Protection Bill, 2019 would impact the telecom industry

"The telecom sector is very heavily regulated. We are told exactly what we have to store, how much we have to store, for how long we have to store," said Anjali Hans, Senior Vice Presid…


13 More Telecom Stories


Finance
MSMEs to get $750 million boost from World Bank as India looks to become atma nirbhar

Over 15 crore Indian MSMEs will get a $750 million boost from the World Bank as the latter has extended help amid the coronavirus crisis.


Finance
TA Associates buys over 2% stake in NSE for Rs 1,134 crore

TA has invested in multiple exchanges around the world.


18 More Finance Stories


Food/FMCG
A year after FMCG slowdown, HUL still talking about recession, but for a different reason this time

The bellwether of FMCG industry HUL is again talking about recession albeit because of different reasons this time. The coronavirus pandemic is threatening the growth of many industries, and FMCG is not immune either.


Food/FMCG
FMCG major Marico acquires Ahmedabad-based men's grooming startup Beardo

Earlier this week, Marico acquired an additional 55 percent equity share in Beardo's parent company Zed Lifestyle.


4 More Food/FMCG Stories


Software
Exclusive: Mitron, India's answer to TikTok, raises first VC money from 3one4 Capital

Homegrown video sharing app Mitron has raised its first venture capital funding from 3one4 Capital as the startup looks to gain ground in the space after market leader TikTok was removed from Google and Apple's app stores on Tuesday following the union government's order that banned 59 maps originating from China.Get latest Startup online at cnbctv18.com


Software
India-China border standoff: Another setback for IT firms looking to expand in the region?

Currently, China accounts for about 3 percent of the overall revenue of Indian IT and BPO firms, according to a report.


11 More Software Stories


Ecommerce
Online portals see rise in job seekers due to covid-led layoffs

Healthcare, e-commerce, online delivery firms, consumer tech, business software firms are searching for right talent.With millions out of work and fewer openings, number of views on LinkedIn job post has almost doubled since March


Ecommerce
Amazon India waives off fees for artisans, weavers, women entrepreneurs for 10 weeks

This is part of the e-commerce giants new initiative Stand for Handmade to help over 10 lakh entrepreneurs.


3 More Ecommerce Stories


Digital
Here are the top startups that raised funding in June

Led by Reliance Jio with its slew of investments from top global players, India's investment sector has been heating up. Edutech remained a hot sector as companies


Digital
Subsidiaries of Indian firms in China get caught in crossfire

Actions by the Indian authorities could lead to retaliatory measures by China, Indian companies fear.After China ended its covid-19 lockdown in early April, Indian businesses that were affected elsewhere were able to restart operations in the country


9 More Digital Stories


Franchise
India inviting 5 global electronics manufacturers to 'Make in India' and export: Ravi Shankar Prasad

The Electronics and IT Minister said the move is part of the Production Linked Incentive (PLI) scheme for large-scale electronics manufacturing.


Franchise
17-year old Akshat Mittal launches Bharat Shramik to get unemployed migrants back to work

Bharat Shramik plans to plot a new skill map of India, where the number of unemployed migrant workers with their skills can be mapped to districts and states.


2 More Franchise Stories


HR


HR
Employees divided on return to office spaces

Human resources experts said that older workers may have either found it more difficult to adapt to remote working than their younger cohorts.In the long term, 64% professionals in manufacturing and 60% in corporate services think their companies will be better off in the next one year


8 More HR Stories


Logistics
Modi govt makes first move to privatise Railways, invites private players to run 151 trains

The Railways Wednesday invited Request for Qualifications for private companies to operate 151 passenger trains on 109 Origin Destination pairs of routes.


Logistics
The China presence in Indian aviation that few know about

About 20 percent of aircraft used by Indian airlines are leased from Chinese lessors


13 More Logistics Stories


Construction
Now, China out of India's road projects as well! Gadkari bars Chinese companies from building highways

The Road Transport, Highways and MSME Minister, Gadkari said that for road construction, his ministry will not grant permissions to joint ventures that have Chinese partners.


Construction
CBI Case Against GVK Group, Airports Authority Over Mumbai Airport Scam

A case has been registered against G Venkata Krishna Reddy, the chairman of the GVK Group of Companies and the Mumbai International Airport Ltd for alleged irregularities to the tune of Rs 805 crore, sources told NDTV.


10 More Construction Stories



TradeBriefs Newsletter Signup
TradeBriefs Publications are read by over 10,00,000 Industry Executives
About Us  |  Advertise Privacy Policy    Unsubscribe

You are receiving this mail because of your subscription with TradeBriefs.
Our mailing address is GF 25/39, West Patel Nagar, New Delhi 110008, India